Next-generation NFT Platform
The challenges and opportunities presented by the CryptoArt revolution
We are proud to have been an early participant in the NFT ecosystem, pioneering a simple yet powerful set of tools – and a product model that would be replicated by many subsequent platforms. In SuperRare 1.0, the core team hand-picked and approved artists to mint their works on a shared smart contract as SuperRare NFTs (SUPR tokens). The artists were then in charge of self-promoting and selling their artworks directly to collectors.
This model was the foundation of the “curated platform era”, which was useful helping bootstrap the early NFT art market. However, as the ecosystem has matured three major shortcomings of the model have become apparent:
- 1.Curation and gatekeeping by a single, centralized team isn’t conducive to building a healthy, web-scale art ecosystem. Art is inherently subjective, and a diverse array of curatorial voices is needed.
- 2.Artists deserve as much support with promotion and sales as possible. But as the community of artists in the space grows, the less promotion a single team can do for each one.
- 3.The broader NFT art ecosystem has turned into a fragmented experience where artists and collectors have artworks arbitrarily segmented across platforms, and there’s no good way to manage one’s whole collection.
SuperRare 2.0 was designed to address these three challenges head on, introducing key changes to several aspects of the platform architecture and broadening the set of tools available to artists, collectors and curators.